Lot 49
GREAT HORSELESS CARRIAGE CO. LTD. A large, circa-June 1896, double-sided promotional broadsheet issued after the launch of the company 'To develop this new vehicle industry; to acquire licenses for patents, purchase master patents and receive royalties, to license and form subsidiary companies to sell foreign rights and concessions and to generally establish and work the trade in this country'. The document consists of 18 steel-cut images showing not only a view of 'The Motor Mills' but also a variety of vehicles to include the Kane (Thomas) & Pennington still-born vehicles: the Garrard & Blumfield 'Electric Brake' and various other machines and prices based on 'The British Motor Syndicate Ltd'. master patents. Supporting the statements and images are 29 separate press reports, the earliest being dated 7 Dec 1895 and the most recent, 11 May 1896 from Wheeling magazine, describing the share floatation of the company. The Great Horseless Carriage Company Limited was placed in liquidation in January 1898. This significantly historic document measures 40 x 15 inches (102 x 38 cms), and is in excellent condition, save for three horizontal gentle folds, slight foxing at the upper edge and three small tears. Both sides are illustrated.
